Barilla redesign

My Barilla is a reimagined brand identity and packaging system designed to make pasta feel fresh, friendly, and full of character. Bright, modern packaging highlights these characters front and center, creating a shelf presence that feels lively and welcoming. Soft curves and playful motion in the design echo the organic feel of pasta while keeping the design clean and contemporary. The rebrand encourages families to see pasta not just as a pantry staple, but as a fun, delightful experience shared at the table.