Coati
BRANDING | ILLUSTRATION
Illustrator, Indesign, Photoshop
COATI is a nature-based guide brand rooted in the Iguazú region, where Argentina and Brazil meet. The brand is inspired by the coati, an animal commonly seen in the park that’s curious, social, and deeply connected to its surroundings. Using the coati as both a symbol and a mindset, COATI is built around the idea of moving through the landscape with awareness rather than urgency.
Instead of focusing on checking off landmarks, COATI encourages travelers to slow down and experience Iguazú at a more intentional pace. The goal is to follow natural paths, notice smaller details, and engage with the environment in a way that feels respectful and grounded. Through guided tours and thoughtful routes, COATI frames Iguazú as a place to connect with, not just pass through.