Martini
TYPE DESIGN | MOTION | BRANDING | COPYWRITING
After Effects, Illustrator, Indesign, Photoshop
Martini is a display typeface built entirely from oval forms rotated in 45-degree increments. Constructed on a dot grid, each letter relies on the negative space between and within the ovals to define its character. Inspired by the geometry of a pimento olive, Martini creates tension between the sharp edges of intersecting forms and the smooth curves of the ovals, resulting in a playful, modular alphabet suited for expressive headlines and visual identities.
As a cohort, we brought our individual typefaces together to create a collective type specimen book. I was responsible for the copywriting throughout the project, including the front and back covers, introduction, and conclusion, helping establish a cohesive voice for the book as a whole. My featured typeface page is also included below.
